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Pride & Popularity by Jenni James5/27/2023 ![]() ![]() ![]() ![]() Chloe Elizabeth Hart despises the conceited antics of the popular crowd, or more importantly. It launched in Sweden in September and is rolling out globally over the next 12 months. Taylor always gets what he wants-until now. The campaign includes a TVC (below), print, in-store and digital support. In this campaign we’ve used the sun a metaphor for how a brand like Lindeman’s can make you feel.” Using stop-motion, the film is a departure from typical wine ads, often laden with images of vineyards, barrels and wine-glass swillers.ĭarren Spiller, executive creative director, DDB Melbourne said: “The sun has always made us feel good it’s a human truth. It shows people dining alfresco, sitting at the beach and going about day-to-day life while constantly shuffling into the sunshine, as if we the sun has a pull that keeps us in the light without needing to move a muscle. ‘It’s the sunshine that makes it’ campaign portrays the 170-year-old brand as the perfect partner to great moments with family and friends. DDB Melbourne has created multi-million dollar global campaign for wine brand Lindeman’s. ![]()
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